Changelog

Following the launch of the new Dashboard, it’s time for a complete makeover of the Client Panel. We’ve redesigned every tab to ensure a seamless, modern experience that perfectly matches your new main view. 

Now, managing your business is not only simpler but also more visually stunning! 

The keyword highlighting feature brings a new level of customer interaction. It allows you to better understand their needs and buying motivations. 🚀

With automatic highlighting of essential phrases, users can identify key product features in an instant. Instead of analyzing long blocks of text, a quick glance at the highlighted words is all it takes to evaluate the offer. 🔍

We’ve completely refreshed the main view to ensure the most important data about your business is always at your fingertips. The new, clean design allows for instant analysis of key metrics - no more searching around! ✨

With the “Drag and drop” feature, you can personalize your view exactly how you like it! 🚀

We’ve launched the brand-new TrustMate homepage! 🎉

The redesigned website offers not only a refreshed, modern look but also more intuitive navigation, faster access to key information, and a clearer presentation of our platform’s features.

We’ve made it easier for both new and existing users to explore what TrustMate can do - and to see how customer reviews help build trust in e-commerce.

We’re introducing SnapMate - a new feature that lets you showcase authentic customer reviews directly in your email footer. 🔥

This way, every message you send becomes an opportunity to build trust and strengthen your brand’s credibility.

A simple, effortless way to show - in everyday communication - that your customers truly trust you.

We’re introducing a brand-new configuration process! The new interface guides you hand-in-hand through every setup stage. 🚀

With a clear breakdown of review collection methods, you can instantly choose the path that best fits your business. Each option is enhanced with video materials and a list of specific benefits, allowing for full optimization right from the start. 🔍

We’ve added a feature for automatically tagging sponsored reviews! 🎉

 The system automatically identifies content originating from promotional campaigns - for example, from campaigns like #MyOpinion - and clearly indicates that a given review comes from a promotion or collaboration.

 💡 This helps users enjoy greater transparency and trust in reviews, while brands can build credibility in a transparent way.

We’re introducing Summary AI, an AI-powered feature that analyzes reviews in real time and provides ready-made insights. 

With Summary AI, you can: 

• Automatically highlight keywords in review content.
• Display pros and cons in clear, organized sections.
• Quickly understand what users value and what needs improvement.
  
  

By making reviews more transparent, you can quickly analyze customer sentiment and draw conclusions without having to read each review individually.

The new tab “Collecting reviews – Configurations” allows you to create, edit, and manage your invitation settings intuitively. 

🔹 What’s new? 

• Easier setup process with step-by-step tutorials and guides—no more searching around.
• Instant tools and ready-made templates crafted by experts.

We’ve launched the Quick Start module, focused exclusively on the key implementation steps. This makes getting started with TrustMate even easier and faster, without unnecessary complications. You also have access to the TrustMate Academy - practical step-by-step materials that guide you through the entire process.

As part of the quick start, you can now automatically generate a description of your company using AI. This saves time and provides a professional presentation from the very beginning!

Hydra has been expanded with a new module that enables the collection of organic reviews. Customers can now share their reviews directly through a dedicated form, without needing an invitation.

This is a modern review-gathering mechanism that aligns naturally with the customer’s purchasing experience.

We have added the ability to fully customize the primary color in feedback widgets, allowing for better alignment with your brand’s style. The selected color automatically affects the appearance of key interface elements - including buttons, typography, graphic accents, and highlighted reviews.
This makes the presentation of reviews more visually consistent and professional, regardless of the industry, whether in online stores or HoReCa establishments. The new feature supports building a unified brand image and enhances users’ trust in your brand at a visual level.

We have introduced the ability to collect feedback specifically about the returns process, which is an important part of the customer’s purchasing journey. After completing a return, customers receive a dedicated form where they can rate aspects such as the clarity of instructions, processing time, and overall satisfaction with the procedure.

The collected reviews can be displayed as a separate widget or as a module within the Hydra system, providing transparency in both the pre-purchase and post-purchase service areas. This feature fosters trust and enables more effective management of the entire purchasing process quality.

We’ve added a new feature: the BESTSELLER badge is now automatically displayed in Hornet and MultiHornet widgets for products that have reached a specified number of reviews. The required review threshold is fully customizable - you decide how many reviews a product needs to earn bestseller status.
The badge increases the visibility of top-rated products, highlights their popularity, and supports users’ purchasing decisions by strengthening the social proof effect.

We’ve improved the design and structure of categories with optimized descriptions, clearer navigation paths, and user-friendly URLs. These updates enhance both the user experience and search engine visibility.

The review invitation splitter is now integrated with NFC and physical stands. We've also added a statistics module that lets you analyze the effectiveness of invitations and identify the sources of reviews-making it easier to measure performance at physical locations.

We’ve added the ability to automatically publish comments directly from the assistant - no manual approval is required.Optimize your time and simplify the review management process while maintaining seamless operations.

We’ve added trend charts that show the number of reviews and average ratings over time, as well as by location. The new date range and filtering options allow for in-depth performance analysis of each listing.

An updated view of your Google My Business listings with clear legends, an intuitive rating layout, and faster access to each location’s details. We’re making daily analysis and Google presence management easier than ever.

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The new GMB Masters module allows you to manage all your company’s Google listings comprehensively. Collect reviews, analyze statistics, monitor key trends, and respond to issues in real-time - all within a single, automated dashboard.
The tool supports both individual locations and networks or franchises.

Thanks to the new FAQ section in business profiles and the Hydra and Chupacabra widgets, customers can quickly find answers to frequently asked questions, improving communication, saving your team’s time, and positively impacting your website’s visibility in Google search results.

In response to the needs of the hospitality and restaurant sectors, we've enhanced TrustMate business profiles to offer a more comprehensive view of your property to potential guests. The new features are designed to present key information in a clear and visually appealing way while highlighting the unique character of your venue - from interior showcases to the latest guest reviews.

Product reviews also appear on TrustMate business cards. This way, customers can quickly see reviews for specific products directly on your business card!

From now on, you’ll see brief updates about new TrustMate features and capabilities when logging into the dashboard. This way, you’ll quickly discover the latest tools designed to help you make the most of our platform.

TrustMate has become an official partner of IdoSell, offering advanced integration for automatic customer review collection. This enables stores on the IdoSell platform to effortlessly gather authentic, multimedia-enriched reviews, reach international customers, and effectively boost conversion rates.

The integration is available directly in the IdoSell panel - simply activate the TrustMate plugin and start building customer trust immediately!

As part of our international expansion, Bosnian language 🇧🇦 has been added to TrustMate. Now you can showcase customer reviews locally, supporting your growth into the Bosnian market and building trust with new audiences.

We've introduced clear stage indicators in our review collection forms. With intuitive guidance and visual highlights, the process of leaving a review is now more user-friendly and straightforward for your customers.

We've added a "Credibility" filter in the "Reviews" tab, allowing you to quickly monitor the number of each type of review and manage them with ease. This helps you maintain greater transparency and strengthen your brand's credibility.

Product mediation facilitates private dialogue with customers who have submitted negative reviews about a product. With this feature, you can effectively manage dissatisfaction for up to 21 days and turn as many as 6 out of 10 negative ratings into positive shopping experiences.

From now on, you can automatically import reviews from your Google My Business profile directly into TrustMate. This allows you to showcase Google reviews on your website through TrustMate widgets, enhancing your credibility and increasing customer trust.

Reviews enriched with photos and videos will now be displayed in all language versions. This way, customers will see multimedia even in automatically translated reviews, which will boost their engagement and positively impact SEO and purchasing decisions.

In response to the needs of the HoReCa industry, TrustMate has introduced a dedicated registration path for hotels and restaurants. This enables businesses in the sector to more quickly tailor services to their profile and more effectively collect customer reviews.

User features allow you to collect additional customer data such as height, weight, or waist circumference. This helps new shoppers choose the right size more easily-for example when buying a T-shirt, they can compare themselves to people with similar body measurements.
Questions about user features are intuitively placed within the review process and can appear as sliders, dropdown menus, or text fields.

Product attributes are data about specific features of an item-such as size, color, or version. They help shoppers better interpret reviews-for example, if a size M turned out too small for someone with similar measurements, it’s easier to choose size L with confidence.
Combining surveys and product attributes with user features empowers shoppers to make smarter decisions, leading to fewer returns, lower costs, and a more conscious, responsible business by reducing emissions from transportation.

The Hydra widget now gives you even more possibilities. In the configuration view, a new “SEO” tab has appeared where you can edit the headers that appear in your site’s code. This lets you make your SEO even better!